Customer Experience 101: From Strategy to Execution
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Isabella Villani Transform Customer Experience
Купить за 1890.25 RUR
Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential
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John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data
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Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in
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Don Peppers Managing Customer Experience and Relationships
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Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a
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The Customer Journey: Customer Experience Management
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Группа авторов Augmented Customer Strategy
Купить за 15240.83 RUR
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Bruce Loeffler The Experience. The 5 Principles of Disney Service and Relationship Excellence
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Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience – the Walt Disney Company. Co-Author
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Brian Solis Digital Sense. The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
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Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound
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Community Fission: Customer Success Strategy Guide
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Cuadra-Sanchez Antonio Quality of Experience Engineering for Customer Added Value Services. From Evaluation to Monitoring
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The main objective of the book is to present state-of-the-art research results and experience reports in the area of quality monitoring for customer experience management, addressing topics which are currently important, such as service-aware future Internet architecture for Quality of Experience
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Jeb Blount People Love You. The Real Secret to Delivering Legendary Customer Experiences
Купить за 1689.54 RUR
What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience – something they
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Ben Reason Service Design for Business. A Practical Guide to Optimizing the Customer Experience
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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible,
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